MONEY
Apple TV+ Price Hike: U.S. Subscription Costs $13 Now
Apple TV+ is raising its monthly U.S. subscription price by 30%, jumping from $9.99 to $12.99 for new and existing users.
variety.comApple has raised the U.S. subscription price for Apple TV+ to $12.99 per month, a 30% increase from its previous $9.99 price tag. The new rate applies to both new and existing subscribers effective immediately, following broader industry trends of rising streaming costs.
- Price increases from $9.99 to $12.99 per month for U.S. customers
- Represents a roughly 30% hike on the monthly plan
- Applies to both new and existing subscribers immediately
- Part of an ongoing industrywide trend of regular streaming price increases
WHY THIS MATTERSWHY THIS MATTERS: Every streaming service adding a few bucks a month quietly drains another $36+ a year out of your pocket for the exact same shows. If you're rotating services instead of paying for all of them at once, this is your cue to cancel until the next season drops.