STYLE
Supreme Veteran Joins SKIMS & OVO Sells Stake
SKIMS grabs a Supreme vet, Authentic Brands buys OVO, and Uniqlo U loses its lead designers in a massive week of fashion musical chairs.
hypebeast.comSKIMS has enlisted a Supreme veteran to head its design team, while Authentic Brands Group secured a majority stake in Drake’s OVO label. Simultaneously, Christophe Lemaire and Sarah-Linh Tran are officially stepping down from Uniqlo U.
- SKIMS names a Supreme veteran as its new design chief
- Authentic Brands Group acquires a majority stake in Drake's OVO brand
- Christophe Lemaire and Sarah-Linh Tran exit Uniqlo U
- UGG debuts a new capsule collection with Willy Chavarria
- Gunna leads Under Armour's new P-Star collection rollout
WHY THIS MATTERSWhen private equity and major conglomerates buy up streetwear favorites like OVO or shuffle execs between Supreme and SKIMS, expect heavy marketing pushes for gear that keeps climbing in price. Your favorite aesthetic is just a corporate asset swap.